Creating work that connects—and keeps us connected.
Nice to meet you.
Hi, I’m Tara Imperatore. For more than 15 years, I’ve gained expertise across digital advertising, luxury branding, CRM, publishing, and film production, leading projects that influence consumers, strengthen brands, and perform across channels.
As Associate Creative Director for Genesis, Hyundai’s luxury line, I guide teams from concept through execution, shaping integrated digital work that’s fresh, effective, and always on-brand.
Beyond my role, I serve on the agency’s INNclusion Council, mentor college-bound girls into strong future leaders, and produce independent films to champion inclusive storytelling.
Explore the work.
Genesis Motor America, CRM
Associate Creative Director
Drove redesign concepts from ideas to launches, enhancing the user experience while sharpening content flow and storytelling site-wide.
Genesis Motor America, .com
Copywriter
Bridging strategy and storytelling to drive best-in-class email and CRM performance—achieving 5.07% CTR and triple buy-rate metrics through concept-led, data-aligned creative.
Genesis House, .com
UX Copywriter
Every element built from the ground up to reflect the sophistication of this Manhattan destination. In close collaboration with UX Designers and Art Directors, the navigation and content flow seamless, with every page thoughtfully curated.
CBS, Meta, Sundance, Moonstruck Films, Expedia
1st AD, 2nd AD, PA
Supported productions at every scale, ranging from Super Bowl commercials and high-profile music videos to Sundance-selected projects, streaming series, indie shorts, and feature films.
Chrissy Judy
Executive Producer
After playing to audiences globally, it’s now streaming. Proud to be part of a project MovieMaker calls ‘A Gay Drag Platonic Love Story for Everyone—and One of the Year’s Best Films.’
Heal the Bay
Creative Lead
Developed a documentary short that explores how revitalizing a community can better the earth, told through the voices of the residents and activists who turned a vacant lot into Compton’s newest green space.
JustLuxe
Associate Editor
For nearly six years I uncovered the best in affluent travel and lifestyle. In this partnership with Le Méridien, I visited the south of Spain for a behind-the-scenes look at how photographer, Grey Malin, creates his joyful, sky-high imagery.
Thrillist
Contributing Writer
Authored a feature on nudist etiquette that went viral, earning HuffPost coverage and generating more than 50,000 comments.
Variety
Freelance Writer
I joined the glitterati at NYC’s Cipriani Wall Street to cover UNICEF’s star-studded Snowflake Ball where Danny Glover received the night’s biggest honor.